Role / UX Designer, Research Assistant
Platform / Desktop and iOS
Activities / Concept Exploration, User Flows, Wireframing, Prototyping, User Interviews
Tools / Sketch, Axure, Principle
The existing product experience is transactional, with users frequently leaving after initial purchase. Product teams wanted to evolve their products to better meet the needs of job seekers, increase engagement and improve customer retention.
Project began by gathering customer data, previous research, and personas.
Existing research and personas were used to ideate around possible solutions to key pain points and user needs throughout the job seeker journey.
Prototyping & Testing
For the research, I recruited 15 participants via craigslist with 5 participants to represent each persona. Assisted in preparing a user testing plan and conducting 60 minute in-person sessions. The sessions focused on concept validation, user behavior and how these potential concepts might fit into their job search process -- not on interactions and usability.
WHAT WE LEARNED
MOBILE CONCEPT DEMO
After testing, we designed and prototyped a mobile concept that was shared across the organization to demonstrate some of the learnings.
NEW PRODUCTs & FEATURES
Helped lead product teams to focus on improving the application experience for job seekers and an overall focus on the broader job search process.
MPR product saw an increase in total number of job applications by 200% and an increase in total number of documents created by 50%.
Over the same period, the average lifetime value of a customer subscription increased by 25%