Role / Interaction Designer, UX Researcher
Platform / iOS
Activities / Stakeholder Workshops, Concepting, Wireframing, Prototyping, Usability Testing
Tools / Sketch, Axure, Usertesting.com
Build a companion app to complement our core products, improve retention and increase subscriber engagement.
Discovery & stakeholder alignment
Lead cross-functional workshops with stakeholders throughout the organization to present previous user research, personas, journey maps, and survey data. Lead the team in ideation around the user needs, goals and pain points. Brainstormed around possible solutions and feature sets that were then mapped back to the job seeker journey.
Together, we prioritized features according to the need they were addressing, it's severity and frequency. This helped the team narrow in on the product direction, MVP feature set and possible roadmap of future additions.
Over the course of this project we ran 3 rounds of remote user testing, recruiting a minimum of 6 participants for each round. The focus of the user testing was ensuring usability of our key task flows including: initial on-boarding, searching for jobs, applying, and uploading documents. Small portions of each session were used to dive deeper into users job search behavior and identify new opportunities.
I created a prototype that was continuously updated and grew in fidelity as we progressed. Research findings and design implications were presented back to the product team after each round.